Food Ingredients Markets Innovation
Our mission is to provide our clients with highly specific and detailed insight into the food ingredient market. Our 360-degree approach helps in making the right decisions before big investments. Our vision support clients which aim for a transparent, safer, and healthier CPG market.
About
WHO WE ARE
We work in the Food ingredients space of science, sales and markets.
Since 2004 Nutrition Business Strategies have been engaged in consultancy projects within the global food ingredient and nutraceutical industry. We only work with the value chain of food ingredients.
Our clients range from early-stage entrepreneurs, with innovative concepts or technologies, to well-established global companies looking to diversify in new ingredient categories, new application areas, or new sales territories.
Business Development is a cycle of many intertwined paths. Market success is achieved via assessment of marketability and a commercial roadmap.
“Food Ingredients is a B2B sector, but success depends on understanding road to consumer sentiment and acceptance.”
WHAT WE DO
- International Business Development – Marketing Platform, Positioning Strategies, and Presentations.
- Capturing European Consumer Sentiments via Dynamic Online Surveys
- Sales – Sales Management Toolbox, Communication Focus, and Target Definitions.
- New Business Development via Networking, Lead Generation, Initial Contact, and Relationship Building.
- Market Research – Strategic Market Positioning, Market Feasibility, Completive landscape, Cross-reference on CPG benefits, Gap Analysis, Product Innovation Score, Sector Studies, Industry Leader Interviews.
- Marketing Management – Branding, Identity, Marketing Platform, Media Planning, Client Liaising, Tradeshow Planning, and Execution.
Brokering: We have worked as brokers to several overseas clients looking to connect with the ideal European partners in sales, distribution, manufacturing, and investment. In projects like this, we charge for a market feasibility study as a fixed task, and thereafter per hour for matchmaking meeting setup, and if a deal is reached a finder’s fee.
European Consumers
Dynamic Online Surveys
Today's consumers are online and we can capture their attitudes to the product you're about to launch to enable you to tweak your communication and to reach the typology that is attracted to your product.
Online Polls
We have access to more than 250 million respondents, engaging them via more than 140k Apps partners in more than 160 countries. Our tool respects data privacy rules. At Nutrition Business Strategies, we focus on European consumers. We screen the respondents according to agreed criteria and work with you to build a questionnaire with single or multiple selection questions, open-ended questions, ratings, choice matrices. We make the queries in the following languages: English (UK), German, French, Italian, Spanish or by your choice. We can segment respondents in many different ways, such as Nationality, Consumer Age (Generations), Gender, Demographics (Education, Income, Employment Status).
EventS
CASES
Go-to-Market Strategy and Launch
We have done several Go-to-market setups for nutritional proteins including market positioning, competitive landscape, technology review, sales sector ranking, PR, marketing, and sales strategies. In projects like this, we worked closely with top management, sales, and application development teams.
Together with partners, we created a branding platform, including logo and identity, website, sales presentations, PR, and tradeshow appearance.
We worked closely with client sales staff to prioritise and execute sales activities, as well as participate in key client presentations.
Alliance with: PR agency, Branding Agency, Research partners.
New Market Introductions
A client owned an innovative ingredient already well-established in Japan and starting to become established by competitors within the European market. The client was seeking to create a decision platform for a potential European market launch.
We created an overview of European market brand owners’ usage of the ingredient, typical dosages, related “nutrition and health” claims. We mapped the competitive landscape including ingredient quality, pricing, price elasticity, as well as estimated annual market consumption.
During the project, we did store checking and delivered product purchases to the client for further perusal. The project was concluded with a market situation report with emphasis on market access risks and challenges, as well as gap analysis for establishing ideal product price and communications positioning.
Alliance with: Store Checkers, Research partners.
Ingredient Scouting
We had a project where our client, a multinational beverage company, wanted to build a library of relevant ingredient options for expanding their product line. We hosted brainstorming sessions to scope the borders of the ingredient landscape to create a correct screening platform. Jointly we defined several benchmarking parameters for ranking the ingredient landscape available for the project.
A screening list was produced and ranked and via a new client session a top score list was created for immediate projects, which were the detailed documented by supplier options, combination matching ingredients, as well labelling and claim opportunities.
A similar project was executed for a dietary supplement client, who had a particular health indication in mind. A brainstorming and scoping session were followed by ranking and benchmarking, and finally by a scientific and dosage investigation for the top priorities.
Alliance with: Scientific and Research partners.
Due Diligence Support
We assist investors in their valuation checks and ROI assessments. As part of Due Diligence processes, we as independent consultants, have assisted by providing in-depth market feasibility studies, trend factor mapping, and competitive landscaping including IP / Innovation mapping reviews.
Scaling-up risk assessment is a pivotal part of our investigation, as early-stage ingredient development and composition can change dramatically in a large industrial scale setup. Scale-up may change the product composition affecting its market feasibility and positioning.
In situations of innovative ingredients, a cross-over of production technology and product positioning can be recommended, as many ingredients seamlessly offer the same consumer benefit and equally relevant in a product recipe.
Some of the risk parameters are ideal as milestones for term sheets.
Alliance with: Technology experts, IP Experts, and Research partners.
Market Feasibility New Territory
A client owned an innovative ingredient well-established in the US. The company considered expanding its sales territory by entering the European market. Their in-house regulatory council requested a feasibility study concerning the launch of the ingredient in Europe including assessment of regulatory activities and investments, as well as Pan-European marketing needs and investments.
Our feasibility study included a rigorous European product screening of competitive solutions with similar ingredients in terms of both matching active substances as well as offering a similar biomedical mode of action.
We dived into the supply chain to follow the ingredient type towards the consumer product market by delivering an overview of the ingredient category’s competitive landscape, CPG product claims, and dosages used, as well as mapping CPG products across national territories.
To analyse the CPG market in detail, we were checking products in eight European languages which are necessary to fully understand the market position of European consumer products.
Alliance with: Store Checkers, Research partners.
Innovation Guidance
We had a client with an innovative product concept idea for a new brand of dietary supplements. After brainstorming meetings scoping out and defining the concept, we assisted with a branding platform and detailed product concept development.
We created feasibility studies by analysing the CPG sectors' product offerings across the territory and within particular consumer categories and mapped according to pricing, price elasticity, marketing claims, and availability.
We explored ingredient opportunities to fit with defined concepts including regulatory reviews, existing CPG usage, proposed labelling, and on-pack communications. Together with one of our partners, we created a branding platform including logo, identity, PR, and product presentation.
We liaised with formulators to create prototypes, as well as helping to source ingredients. At the end of the project, we worked to be introducing potential licensing partners to our client.
Alliance with: PR agency, Branding Agency, Research partners.
